4 June, 2012  |   6 Comments

Cash Mob. Main St. Books.

I want THAT one

Local mom and book enthusiast Brooke Casey sent an email to neighbors in our small town.  She proposed a simple, straightforward idea to help out our struggling used bookstore.

Shopping, shoppersFrom Brooke’s email, “To demonstrate our support for this amazing, historic small town business and its kindhearted shopkeepers, we are planning a special event called a “cash mob

The basic premise is that a critical mass of people comes together to give a much-needed influx of income to a struggling independent small business…”

Cash Mobs, the Anti-Groupon, Are Coming to a Store Near You – Business – GOOD

The word spread and spread,
thanks to friends like Malcolm,
thanks to a tight community,
thanks to people who care about maintaining a thriving local economy.

Malcolm got the word out

Nora Lea and I took cash in hand to join our neighbors Saturday morning. I picked up a copy of Cheryl Strayed’s “Wild” (seemed fitting), presents for James and the girls as well as some gift certificates for end of year gifts for their preschool teachers.

Used books, the finest two words I think there are

My favorite outcome of the weekend’s cash mob was hearing neighbors say, “We’d forgotten this store was even here.”

Yes the store was hot and crowded.
(Duh, it’s a tiny used book store.)

But more important was that palpable feeling of camaraderie, neighbors coming together to prioritize something important. We showed our local bookstore that they matter.

Because they do.


6 thoughts on “Cash Mob. Main St. Books.

  1. 1
    Sarah says:

    I unexpectedly teared up when I read this – just thinking about how happy the owners must have been with all those people in their store!

  2. 2
    nikkiana says:

    What a totally awesome idea!

  3. 3
    heather... says:

    I love this. I love you. You make me smile.

    The end.

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