Local mom and book enthusiast Brooke Casey sent an email to neighbors in our small town. She proposed a simple, straightforward idea to help out our struggling used bookstore.
The basic premise is that a critical mass of people comes together to give a much-needed influx of income to a struggling independent small business…”
The word spread and spread,
thanks to friends like Malcolm,
thanks to a tight community,
thanks to people who care about maintaining a thriving local economy.
Nora Lea and I took cash in hand to join our neighbors Saturday morning. I picked up a copy of Cheryl Strayed’s “Wild” (seemed fitting), presents for James and the girls as well as some gift certificates for end of year gifts for their preschool teachers.
My favorite outcome of the weekend’s cash mob was hearing neighbors say, “We’d forgotten this store was even here.”
Yes the store was hot and crowded.
(Duh, it’s a tiny used book store.)
But more important was that palpable feeling of camaraderie, neighbors coming together to prioritize something important. We showed our local bookstore that they matter.
Because they do.