1 February, 2014  |   3 Comments

February NaBloPoMo

Bothe

If you’re in any sort of job where you’re the go-between from the public to a product — like if you were a buyer for BevMo — I imagine that you would have a learning curve from “this is what I personally love” to “this is what’s popular in the world right now.”

For example: ¬†thanks Target buyer, I’m glad you like Shabby Chic, but mid-century owl mirrors are what’s making the Instagram ladies say “Adorbs!” and you need to make sure there are 500,000 of them in stores.

Well, I sort of do that for my day job.
But for bloggers.

For my job, I recommend themes and bloggers for campaigns. In that I walk the line between recommending for paid content, what I, personally love (Long Rambling Narrative Posts About the Exquisite Joy/Pain Of Our Human Existence) and what’s actually going to work for the next campaign.

I see clients’ campaign whims swing back and forth:
We want storytelling!
No! Pinterest!
JUST MAKE THEM SAY THEY LOVE THIS NEW FEATURE!
Selfies are in/not in!
I’m SO over illustration.
Bigger Pictures!
Not THAT BIG!
Snapchat.

Wait.
What did they want again?

There’s always a good fit, but it’s mostly luck.
This person is the right age, this person has the right color hair, this person already drives this car. It’s rarely something you can prep for — this being in the right place in your life at the right time.

The places where sponsored content comes from changes fast. The requested media is all over the place. During this exciting time, it’s all crazy — you can make informed choices, but you can’t be everything to everyone.

There’s no one way to be the “top” right now outside of doing what you do.

Bothe

So this short month, I’m taking my own advice.
I’m having fun with this medium.
I’m going to be me.

I’m not going to stress out and worry about the next big social network, but I’ll experiment with those too.

Thanks for granting me the freedom to experiment.
I like your open point of view.

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3 thoughts on “February NaBloPoMo

  1. 1

    I may weep with excitement about this.

    • 1.1
      jen says:

      I really like this post. When I was feeling down in the tubes about not getting sponsers or not hearing back to emails I just decided “F$#% it” I am just gonna blog for me and become so huge and awesome that no one will ignore me. Just that afternoon the emails started to get answered and some things started to happen.

      I think it is a much better mindset to approach blog endeavors from your own feeling of certainty and control, well at least try to.

  2. 2

    […] I failed big time at February’s Nablopomo. Things changed and those things required attention. Those things are still requiring attention, […]

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