If you’re in any sort of job where you’re the go-between from the public to a product — like if you were a buyer for BevMo — I imagine that you would have a learning curve from “this is what I personally love” to “this is what’s popular in the world right now.”
For example: thanks Target buyer, I’m glad you like Shabby Chic, but mid-century owl mirrors are what’s making the Instagram ladies say “Adorbs!” and you need to make sure there are 500,000 of them in stores.
Well, I sort of do that for my day job.
But for bloggers.
For my job, I recommend themes and bloggers for campaigns. In that I walk the line between recommending for paid content, what I, personally love (Long Rambling Narrative Posts About the Exquisite Joy/Pain Of Our Human Existence) and what’s actually going to work for the next campaign.
I see clients’ campaign whims swing back and forth:
We want storytelling!
JUST MAKE THEM SAY THEY LOVE THIS NEW FEATURE!
Selfies are in/not in!
I’m SO over illustration.
Not THAT BIG!
What did they want again?
There’s always a good fit, but it’s mostly luck.
This person is the right age, this person has the right color hair, this person already drives this car. It’s rarely something you can prep for — this being in the right place in your life at the right time.
The places where sponsored content comes from changes fast. The requested media is all over the place. During this exciting time, it’s all crazy — you can make informed choices, but you can’t be everything to everyone.
There’s no one way to be the “top” right now outside of doing what you do.
So this short month, I’m taking my own advice.
I’m having fun with this medium.
I’m going to be me.
I’m not going to stress out and worry about the next big social network, but I’ll experiment with those too.
Thanks for granting me the freedom to experiment.
I like your open point of view.