Back in 2013, I spoke at the Big Traveling Potluck, an intimate, warm conference for food bloggers. At the time, I was working for Federated Media, helping bloggers make money with their blogs. Since then the landscape’s changed. Instagram and YouTube hold today’s influencer dollars and blogs have either been so advertised or absorbed into social media, the opportunity we were all looking for changed dramatically.
In the slow replacement of all my blog content, I found the text from the talk. It’s still relevant, if less for the serial web log medium and more for your creative dreams. I’ll post a section of the talk every day for the next few – see you tomorrow!
Billy Ocean is Goals
Get out of my dreams and into my car.
And by car, I mean, into your best creative work.
And here, by your best creative work, I mean, consistently creating images, moving pictures and words in combination to publish on the internet.
It’s no small responsibility to have the chance for the world to bear witness to your work.
It’s no small disappointment when no one seems to take notice.
It’s strange too, in all of human history; we didn’t have this kind of work. We worked in small groups satisfying our basic needs. And now we’re alone, bearing witness to all perceived competition.
Based on human history, this is a strange activity we signed up for.
We need some guidance.
And who can guide us into a long creative life?
That’s right. Billy Ocean.
Or better yet, Leslie Sebastian Charles.
Born in Fyzabad, Trinidad.
1985 Grammy award winner for Caribbean Queen.
Now where the heck has Billy Ocean been all these years? What in the heck does he have to do with blogging? What does this have to do with me making more money from my internet website?
I’ve got six ways that Billy Ocean can help you move toward your internet dreams.
Leslie Sebastian Charles took the name Billy Ocean from a football team he had followed in Trinidad called Oceans Eleven. Then he added Billy. Or maybe he took the name from the apartments he lived in, the Oceans Estates. He was born in the ocean, he emerged from the ocean. He is not Frank Ocean’s uncle, or he may be. Wikipedia is unclear.
That’s okay, it’s part of his mythology.
Are you a digital publisher? You have a different name too. It’s your Billy Ocean. Your superhero name.
All too often I meet publishers at blogging conferences who hide behind the perceived lameness of their names. Hi I’m internetfoodie69.com and yeah, apologies, I thought it’d be funny in college, but it’s my name and I couldn’t get it on Twitter and well, I’m internetfoodie 420 there, and …
Hold that train.
Your online name is your POWER NAME.
It’s your Billy Ocean, and you’re not going to win a 1985 Grammy for that kind of thinking.
Make a list of all the ways your Billy Ocean is better than the real you. How is that name more likable, smarter, more creative? How does your power name help more people? Your Billy Ocean has powers you don’t have. And it’s best you lean into it and squeeze all the juice (or delicious Trinidadian Rum) you can from it.
Stop apologizing for your name.
(Come back tomorrow for more Billy Ocean goodness)